Treat Yourself To A New Wardrobe – For Free – at This Year’s A Day of Fashion
28/09/2023
With flowering jasmine and green shoots everywhere you look, spring is all about celebrating new beginnings. It means there’s no better time to update your wardrobe, and A Day of Fashion on The Parade provides all the inspiration you could possibly need – plus an opportunity to clean out your...
The Cat’s Pyjamas Is Bringing Sustainable Fashion to Magill Road
23/08/2023
If you’ve driven past Buyers Market lately, you’d be excused for thinking the antique store is jumping on the Barbie bandwagon. But the flurry of bright pink flags out front actually belong to Cat’s Pyjamas, a new sustainable fashion concept inside. Step through the front door (or easier still, walk...
Build a classy new look with Burlingtons Menswear's winter sale
17/07/2023
If there’s one thing Graham Wright knows, it’s menswear. He’s spent 90% of his working life in the field, first as a buyer for David Jones and then as national sales manager for Seattle-based sportswear company Cutter & Buck. That’s how he began wholesaling to Burlingtons Menswear, which has been...
Luxury lingerie brand Simone Perele arrives on The Parade
27/06/2023
Ntina Asanopoulos has been in the intimate apparel industry for more than three decades and has worked with high end French label Simone Perele for almost half of that time. A family-owned business started by a young corset maker in post-war Paris, the brand is known for crafting garments of...
Norwood Alterations Is Bringing Your Favourite Clothes Back to Life
26/05/2023
As consumers become increasingly concerned with sustainability, many people are exploring new technologies that can help reduce their footprint. But one of the best ways to cut back on waste is to look in the other direction and go back to the artisans using traditional methods to create and look...
Denim + Cloth Share Their Top Autumn Styling Tips
09/05/2023
With a noticeable chill starting to creep into the air, it’s clear that summer is well and truly over. But that doesn’t mean you have to go into hibernation – with a bit of planning you can stay warm and look good all through the cooler months. Whether it’s learning...
Find the Perfect Mother’s Day Gift on The Parade This Year
03/05/2023
Every day is a good day to tell your mum how much you appreciate her, but there’s one day each year when it’s especially important. Mother’s Day is fast approaching on Sunday May 14 and if you don’t have a present sorted, now is the time to start thinking about...
Outdoors on Parade is celebrating its 40th birthday with weekly specials until the end of the year
14/03/2023
When Outdoors on Parade throws a party this April to celebrate four decades in business, it will be a little bigger than most staff parties. “We’re inviting all the staff from the last 40 years, and it’s quite exciting to see everyone replying,” says owner Annie Lovejoy, who is expecting...
This October, strut your stuff at A Day of Fashion on The Parade
15/09/2022
With dozens of trend-setting salons and boutiques filled with the latest looks, The Parade is Adelaide’s undisputed home of fashion. So it’s fitting that the entire precinct is celebrating the start of spring with A Day of Fashion on The Parade. All day long on Saturday 15 October, Adelaide’s favourite...
Find the perfect gift for every kind of dad this Father's Day
22/08/2022
Every dad is different, but whether your old man is a fan of the great outdoors, a dapper dad or a bookworm who loves nothing better than cracking open the latest bestseller, they all have one thing in common. Every dad wants to feel special on Father’s Day. Fortunately, you...
Knightsman Bespoke Tailors Has Opened A Second Store In Norwood
22/06/2022
Mayank Kumar Waghela has no problem describing himself as a micromanager. The master tailor has been practising his craft since he was 14 years old and he knows that attention to detail is paramount when creating the perfect garment. A meticulous eye helped him turn what was initially a hobby...
Indira Beauty Turns 10 This Week
01/10/2021
Growing up with a twin brother meant that Carla Pannozzo was a bit of a tomboy as a child, but she was always aware that it was just one aspect of her personality. “By the age of fifteen I knew that the beauty industry was the only way I would...
Sustainability made easy: How to reduce your waste on The Parade
28/09/2021
When the South Australian government announced four Plastic Free Precincts to take part in a trial program in 2019, it was no accident that The Parade was on that list. It was an acknowledgement of a forward-thinking community with a desire to lead the way in the sustainability field. The...
Meet the boutique owner who personally tries on every item she stocks
13/08/2021
Bettina Melick’s family has worked in the clothing industry since the 1940s. She remembers going into the family store after school as a five year old and over five decades spent in “the rag trade”, she’s learnt plenty about the business. Bettina put many of those lessons into action when...
The Top Winter Fashion Trends for 2021
16/07/2021
As the weather cools down and trees shed their coats, it’s time for you to do the opposite and rug up against the cold. But staying warm and looking great can still go hand in hand. We asked three experts on The Parade for their recommendations on how to combat...
Meet The Trained Corsetiere Selling Lingerie in Her Dream Location
04/06/2021
The $110 million redevelopment of Coles Norwood signals an exciting new chapter for The Parade. But as construction commences it’s still business as usual for the longstanding traders of Norwood Mall. Wander down the mall and you’ll find a welcoming community of business owners from all walks of life, so...
The Parade Norwood Veterinary Clinic inducted into Hall of Fame as the best of the east revealed
14/04/2021
The Eastside Business Awards has once again proven to be an overwhelming success with 9,584 votes cast and a much-loved business — which helps animals near and far — announced as the Hall of Fame winner. The fourth annual Eastside Business Awards honoured and recognised businesses and traders that excelled...
Tick off your Back to School checklist
22/01/2021
There’s plenty to remember when getting ready for the new school year, but it doesn’t need to be complicated. That’s especially true on The Parade, where you can find everything you need for a bumper year within easy walking distance. Shoes No matter what school uniform your kid is wearing,...
Get the most out of swimming this summer
18/01/2021
There’s no better way to cool off once summer hits than to spend a day relaxing by the water. And fortunately you don’t need to go far. Both the Payneham Memorial and Norwood Swimming Centres are currently open for recreation as well as laps and swimming lessons – just remember...
Find the perfect gift for everyone this Christmas
07/12/2020
Christmas is always a special time and this year it’s more than important than ever to spread joy wherever we can. The best place to start is spending quality time with loved ones, but it certainly helps to find a good gift as well. And though it’s only a few...
Meet the team behind fashion retailer Denim + Cloth
25/11/2020
Walk into Denim + Cloth and you’d be forgiven for assuming it’s a longstanding national chain. Part of the strip of clothing retailers lining the central part of The Parade, the stylish store is full of household names and emerging boutique brands in a huge array of styles and colours....
It's time to Spring Back to The Parade
28/09/2020
Taste Spring means fresh shoots and greenery in the parks. It also means a host of colourful new options in the kitchen. Celebrate the season with one of the new spring dishes at The Colonist like toasted flatbread with lemon myrtle hummus and sun-kissed tomato and fetta dip or smoked...
Sustainable fashion has a new home on The Parade
11/09/2020
When Phoebe Southwell finished her studies at Melbourne’s Whitehouse Institute of Design, the future looked bright. Then everything changed very quickly. “I had a few jobs within the fashion industry lined up before Covid happened and those all fell through,” she says. So instead of waiting for the industry to...
How to find the perfect gift this Mother’s Day
29/04/2020
Like so many other things, Mother’s Day will look a little different this year. That’s why it’s important to let mum know you’re thinking of her and there’s no better place to do that than The Parade. Even if social distancing means you can’t spend the day together, there are...
A Day of Fashion in NPSP
11/10/2019
A Day of Fashion - Saturday 12 October 2019 OFFERS REVEALED Bed Bath N' Table - 20% - 50% off storewide (excludes furniture, electrical and gift cards) Birdcage Boutique - 20% off full priced items Captivated Soul - 20% off storewide. Free gift with a purchase over $50. Drinks and...