Indira Beauty Turns 10 This Week
01/10/2021
Growing up with a twin brother meant that Carla Pannozzo was a bit of a tomboy as a child, but she was always aware that it was just one aspect of her personality. “By the age of fifteen I knew that the beauty industry was the only way I would...
Sustainability made easy: How to reduce your waste on The Parade
28/09/2021
When the South Australian government announced four Plastic Free Precincts to take part in a trial program in 2019, it was no accident that The Parade was on that list. It was an acknowledgement of a forward-thinking community with a desire to lead the way in the sustainability field. The...
Meet the boutique owner who personally tries on every item she stocks
13/08/2021
Bettina Melick’s family has worked in the clothing industry since the 1940s. She remembers going into the family store after school as a five year old and over five decades spent in “the rag trade”, she’s learnt plenty about the business. Bettina put many of those lessons into action when...
The Top Winter Fashion Trends for 2021
16/07/2021
As the weather cools down and trees shed their coats, it’s time for you to do the opposite and rug up against the cold. But staying warm and looking great can still go hand in hand. We asked three experts on The Parade for their recommendations on how to combat...
Meet The Trained Corsetiere Selling Lingerie in Her Dream Location
04/06/2021
The $110 million redevelopment of Coles Norwood signals an exciting new chapter for The Parade. But as construction commences it’s still business as usual for the longstanding traders of Norwood Mall. Wander down the mall and you’ll find a welcoming community of business owners from all walks of life, so...
The Parade Norwood Veterinary Clinic inducted into Hall of Fame as the best of the east revealed
14/04/2021
The Eastside Business Awards has once again proven to be an overwhelming success with 9,584 votes cast and a much-loved business — which helps animals near and far — announced as the Hall of Fame winner. The fourth annual Eastside Business Awards honoured and recognised businesses and traders that excelled...
Tick off your Back to School checklist
22/01/2021
There’s plenty to remember when getting ready for the new school year, but it doesn’t need to be complicated. That’s especially true on The Parade, where you can find everything you need for a bumper year within easy walking distance. Shoes No matter what school uniform your kid is wearing,...
Get the most out of swimming this summer
18/01/2021
There’s no better way to cool off once summer hits than to spend a day relaxing by the water. And fortunately you don’t need to go far. Both the Payneham Memorial and Norwood Swimming Centres are currently open for recreation as well as laps and swimming lessons – just remember...
Find the perfect gift for everyone this Christmas
07/12/2020
Christmas is always a special time and this year it’s more than important than ever to spread joy wherever we can. The best place to start is spending quality time with loved ones, but it certainly helps to find a good gift as well. And though it’s only a few...
Meet the team behind fashion retailer Denim + Cloth
25/11/2020
Walk into Denim + Cloth and you’d be forgiven for assuming it’s a longstanding national chain. Part of the strip of clothing retailers lining the central part of The Parade, the stylish store is full of household names and emerging boutique brands in a huge array of styles and colours....
It's time to Spring Back to The Parade
28/09/2020
Taste Spring means fresh shoots and greenery in the parks. It also means a host of colourful new options in the kitchen. Celebrate the season with one of the new spring dishes at The Colonist like toasted flatbread with lemon myrtle hummus and sun-kissed tomato and fetta dip or smoked...
Sustainable fashion has a new home on The Parade
11/09/2020
When Phoebe Southwell finished her studies at Melbourne’s Whitehouse Institute of Design, the future looked bright. Then everything changed very quickly. “I had a few jobs within the fashion industry lined up before Covid happened and those all fell through,” she says. So instead of waiting for the industry to...
How to find the perfect gift this Mother’s Day
29/04/2020
Like so many other things, Mother’s Day will look a little different this year. That’s why it’s important to let mum know you’re thinking of her and there’s no better place to do that than The Parade. Even if social distancing means you can’t spend the day together, there are...
A Day of Fashion in NPSP
11/10/2019
A Day of Fashion - Saturday 12 October 2019 OFFERS REVEALED Bed Bath N' Table - 20% - 50% off storewide (excludes furniture, electrical and gift cards) Birdcage Boutique - 20% off full priced items Captivated Soul - 20% off storewide. Free gift with a purchase over $50. Drinks and...
Spring Racing
10/09/2019
It’s that time of the year again. When the flowers bloom, the weather is a touch warmer and horse racing events are on the calendar. That’s right, spring time sees the Spring Racing Carnival, spring in to action and brings with it horse racing and a swag of events –...
Captivated Soul
16/07/2019
For milk, you head to the supermarket. For a drink, it’s your local watering hole. For chic accessories and reading glasses, head to Captivated Soul. We chat to owner Violetta about her family owned company offering fashion forward accessories… Tell us about Captivated Soul? We are lifestyle wholesaler with a...
The Cutest Winter Coats
27/06/2019
Brrrrr, baby, it’s cold out. Time to warm up with thermals, scarves and the quintessential winter clothing item – the jacket. But where to go for a warm winter woolly? We’ve scoped out the best winter jackets on The Parade for you to rug up in. TRENERY Winter coats are...
couture+love+madness
15/03/2019
As a toddler, Cristina Tridente would design and make clothes for her Barbie dolls. Fascinated at how random fabric pieces came together, she would tinker with ‘fashion design’ for hours. As an adult, Cristina has turned her creative flair and love of fashion into a career. After balancing jobs in...
Five Ways to do Valentine's Day The Norwood Parade Way
12/02/2019
Ahhh Valentine’s day – the day of lurve, the day roses triple in price and the day to buy your beloved a present or enjoy a nice dinner together. All in the name of love! For those hopeless romantics who want to woo your Valentine, read on for five ways...
Norwood has Christmas all wrapped up
25/11/2018
The Norwood Christmas Pageant. The Christmas tree outdoor art gallery. Twilight carols… Yup it’s beginning to look a lot like Christmas as the City of Norwood Payneham & St Peters peppers the neighbourhood with all things sparkly, shiny and bright. While the Council are busy organising a myriad of magic...
Sooki Boutique
24/11/2018
The excitement of walking into an aesthetically-pleasing clothing shop, where on-trend clothes line rack after rack. The exhilarating feel of luxe fabrics and the smugness of grabbing that perfect find. The excitement of nabbing a bargain coupled with the sound of the cash register… Ahhh, clothes shopping. It’s a necessity...