Vote for your favourite Parade business at this year’s Eastside Business Awards
19/02/2024
When Joanne Gower left high school to work at House & Garden in 1987, she had no idea that she was embarking on a four decade career in homewares. That journey has included stints at a range of stores as well as a degree in Textile Design at RMIT and...
Treat Yourself To A New Wardrobe – For Free – at This Year’s A Day of Fashion
28/09/2023
With flowering jasmine and green shoots everywhere you look, spring is all about celebrating new beginnings. It means there’s no better time to update your wardrobe, and A Day of Fashion on The Parade provides all the inspiration you could possibly need – plus an opportunity to clean out your...
Blooms Flowers is sprouting a new pop-up shop
06/09/2023
Blooms Flowers owner Cathie Manuelli loves the heritage touches on the 1918 shop where her business is based, “but even though it's a beautiful old building, it got to the point where she needed some updating.” It means the red brick shopfront will be closed for renovations until November, but...
The Cat’s Pyjamas Is Bringing Sustainable Fashion to Magill Road
23/08/2023
If you’ve driven past Buyers Market lately, you’d be excused for thinking the antique store is jumping on the Barbie bandwagon. But the flurry of bright pink flags out front actually belong to Cat’s Pyjamas, a new sustainable fashion concept inside. Step through the front door (or easier still, walk...
Build a classy new look with Burlingtons Menswear's winter sale
17/07/2023
If there’s one thing Graham Wright knows, it’s menswear. He’s spent 90% of his working life in the field, first as a buyer for David Jones and then as national sales manager for Seattle-based sportswear company Cutter & Buck. That’s how he began wholesaling to Burlingtons Menswear, which has been...
COMO shopping centre and medical hub is The Parade's newest lifestyle destination
06/07/2023
After two and a half years of anticipation, the impressive eight-storey COMO complex finally opened to the public with a bang on June 21. “To have a $120 million development like this delivered on time with everything that’s happened in the last two years is unheard of, and a real...
Luxury lingerie brand Simone Perele arrives on The Parade
27/06/2023
Ntina Asanopoulos has been in the intimate apparel industry for more than three decades and has worked with high end French label Simone Perele for almost half of that time. A family-owned business started by a young corset maker in post-war Paris, the brand is known for crafting garments of...
Denim + Cloth Share Their Top Autumn Styling Tips
09/05/2023
With a noticeable chill starting to creep into the air, it’s clear that summer is well and truly over. But that doesn’t mean you have to go into hibernation – with a bit of planning you can stay warm and look good all through the cooler months. Whether it’s learning...
Shop on The Parade This Month For Your Chance To Win A Fabulous Luxury River Cruise Through Europe
08/05/2023
With the world once again well and truly open for business, it seems that everybody has a neighbour or colleague jetsetting across the globe. But instead of sitting at home getting jealous of their dreamy posts, a quick visit to The Parade could see you joining them on a once...
Find the Perfect Mother’s Day Gift on The Parade This Year
03/05/2023
Every day is a good day to tell your mum how much you appreciate her, but there’s one day each year when it’s especially important. Mother’s Day is fast approaching on Sunday May 14 and if you don’t have a present sorted, now is the time to start thinking about...
How to Make the Most of These School Holidays on The Parade
13/04/2023
Few things have the power to strike terror into the heart of parents like a gaggle of kids screaming “I’m bored” on the first day of school holidays. But with a little preparation, the autumn break can be a great chance for youngsters to burn off some energy as they...
Enjoy the Ultimate Festival of Footy when the AFL Comes to The Parade
04/04/2023
Norwood Oval is the most developed suburban footy ground in the State and features a great canteen area, an electronic scoreboard, energy-efficient LED digital boundary displays and new light towers. So when the AFL announced that the Gather Round would be held in Adelaide from April 13-16, it was natural...
Outdoors on Parade is celebrating its 40th birthday with weekly specials until the end of the year
14/03/2023
When Outdoors on Parade throws a party this April to celebrate four decades in business, it will be a little bigger than most staff parties. “We’re inviting all the staff from the last 40 years, and it’s quite exciting to see everyone replying,” says owner Annie Lovejoy, who is expecting...
Mayhem Collectables is a sports and trading card store for the 21st century
20/02/2023
The past few years have affected everyone differently, but Michael Zito saw several clear patterns emerging over that period. “I think everyone reverted back to what they did as children during Covid,” he says. For him, that meant rediscovering a love of Pokémon cards with his best friend, also named...
Australia’s longest-running certified organic retailer is open in Norwood
20/02/2023
House of Health Collective co-owner Chester Frank admits that it’s hard to define the business, which has recently opened a second store in the former Brick + Mortar Creative premises at 49 George Street. “It’s one of the only certified organic fruit and veg retailers in South Australia and we...
Make this a Christmas to remember on The Parade
05/12/2022
Whether you’re seeking expert tips on how to create the perfect Christmas setting, tracking down presents for the whole family or filling yourself with wonder at a range of joyous seasonal artworks, The Parade is a rich source of seasonal inspiration this December. Make Your Own Christmas Wreath On Saturday...
This October, strut your stuff at A Day of Fashion on The Parade
15/09/2022
With dozens of trend-setting salons and boutiques filled with the latest looks, The Parade is Adelaide’s undisputed home of fashion. So it’s fitting that the entire precinct is celebrating the start of spring with A Day of Fashion on The Parade. All day long on Saturday 15 October, Adelaide’s favourite...
Find your new look at Bailey Nelson
26/08/2022
The minute someone walks through the doors of Bailey Nelson’s newest branch on The Parade, Store Manager Laura Oldham can tell if they’re an existing customer. “That’s because Bailey Nelson frames have a really unique look,” she explains. The stylish, contemporary designs are perfect for fashion-conscious consumers seeking distinctive eyewear...
Find the perfect gift for every kind of dad this Father's Day
22/08/2022
Every dad is different, but whether your old man is a fan of the great outdoors, a dapper dad or a bookworm who loves nothing better than cracking open the latest bestseller, they all have one thing in common. Every dad wants to feel special on Father’s Day. Fortunately, you...
Knightsman Bespoke Tailors Has Opened A Second Store In Norwood
22/06/2022
Mayank Kumar Waghela has no problem describing himself as a micromanager. The master tailor has been practising his craft since he was 14 years old and he knows that attention to detail is paramount when creating the perfect garment. A meticulous eye helped him turn what was initially a hobby...
Get Inspired by Eastside Design for Living
22/06/2022
The City of Norwood Payneham & St Peters has long been Adelaide’s number one destination for contemporary and vintage homewares, eye-catching local artworks and visionary design solutions. And now you can find the best offerings from all three categories in one place thanks to the recently launched Eastside Design for...
The New Eastside Design For Living Has All Your Home Design Solutions
22/06/2022
Visit one of the many furnishing, homewares and design stores lining Magill Road and you’ll discover a sleek new publication waiting to be picked up. Launched by Mayor Robert Bria on June 15, Eastside Design for Living captures everything that makes the cluster of businesses in this vibrant precinct special....
Four ways to make Christmas memorable this year
20/12/2021
Warnings of postal delays and delivery disruptions mean this year more than ever it’s important to get your Christmas shopping done ahead of time. It’s also a great reason to support your local retailers - stroll along Magill Road and you’ll find shop windows filled with hundreds of great gift...
Find a bargain and contribute to a brighter future at Save The Children
20/12/2021
After a makeover that included a new coat of paint, the addition of extra hanging space and an increase in high-quality brands, there are plenty of reasons to visit Save the Children Op Shop at 445 Magill Rd, St Morris. “We really have revitalised how the store looks and feels,...
Discover Norwood’s Vibrant Food Culture At Food Secrets At The Green
09/05/2021
When it’s completed, the elegant Norwood Green development will bring 400 new residents to the site of the old Caroma Factory on Magill Road. But because construction is taking place in several phases, the old dispatch warehouse will remain empty for the foreseeable future and it’s currently being put to...